Explore ideas for making businesses easier to understand, easier to find and easier to work with.
THE GHANA MARKET EDIT
This week. In perspective.
Business developments, emerging opportunities and what they mean for brands and enterprise in Ghana.
Read the weekend journalBRANDING / PERSPECTIVES
Before you design, define the problem.
Branding begins with a useful question: what should change for the customer?
Read perspectiveBUSINESS / PERSPECTIVESGrowth depends on better connections.
Visibility, access and delivery are parts of the same customer experience.
Read perspective